Unraveling the
Mystery of People.

AcuMax Index has spent over a decade helping organizations understand the hardwired differences that drive how people think, communicate, and perform. We built the only assessment that objectively measures innate wiring. Not personality, not mood, not what someone thinks you want to hear.

93%

of clients renew their service year over year

88%

of partnerships average 10 or more years

5 min

to complete the survey. Endless insights to apply.

A Vision Rooted in
Human Potential.

AcuMax Index was founded by Jay Hawreluk, a former executive at Predictive Index and author of Unraveling the Mystery of People. Jay built AcuMax around a single realization: people are hardwired in unique ways that shape how they behave, communicate, and succeed. No amount of training or coaching overrides that wiring. But understanding it changes everything.

His conversational, story-driven approach to human wiring inspired both his book and the platform. Over a decade later, AcuMax has helped hundreds of organizations hire better, build stronger teams, and keep the people they worked hard to find.

Jay Hawreluk, Founder of AcuMax Index

Jay's book, Unraveling the Mystery of People, is the foundation behind everything AcuMax does. Reviewers describe it as conversational, practical, and the kind of read that changes how you see every person on your team.

What Sets AcuMax Apart.

Three advantages that make AcuMax the standard for organizations serious about people decisions.

Objectivity

AcuMax measures wiring: the neurologically grounded patterns set in the first 18 to 24 months of life. Not personality, not self-reported preferences, not what someone thinks is the right answer. The result does not shift with mood or context.

Speed

The assessment takes five minutes to complete. No long questionnaires, no ambiguous scenarios, no fatigue bias from a 45-minute test. Candidates finish it. The data comes back immediately. You get to work.

Support

AcuMax is not software you buy and figure out on your own. Our team works alongside you to make sure the insights translate into real decisions about hiring, team building, coaching, and development.

What Leaders Say About the Book.

"

Provides terrific insight into various dimensions of the human personality and describes how the things that motivate some will have the opposite impact on others.

Patrick Barone
Patrick Barone Verified Book Reviewer
"

I first applied Jay's principles years ago, and I have to say it has transformed the effectiveness of our workforce development and team effectiveness. I highly recommend this book.

Bill Cox
Bill Cox Business Leader and AcuMax Advocate

Frequently Asked Questions

How is AcuMax different from other assessments?

Most assessments measure behavioral style or personality, both of which shift based on context, mood, and what the person thinks you want to see. AcuMax measures innate wiring: the neurologically grounded patterns that are set early in life and do not change. The result is a read on how someone is actually built to operate, not how they present themselves on a given day.

How long does it take to complete the assessment?

Five minutes. There are no long scenarios, no trick questions, and no ambiguity designed to catch people off guard. Candidates consistently complete it, which means you get data on everyone, not just the ones patient enough to finish a 45-minute test.

What industries use AcuMax?

AcuMax works across industries because wiring is universal. Manufacturing, financial services, healthcare, professional services, title companies, distribution, anywhere people make hiring decisions or manage teams, the data applies. The role profiles are built around your specific positions, not generic templates.

Stop Guessing.
Start Knowing.

See how AcuMax works in a 30-minute demo and walk away with a clear picture of what it would look like inside your organization.